Our Story

It started with a single magazine, Turf , whose mission was to cover the various sectors of the turfgrass industry. Twenty years and several launches and acquisitions later, Moose River Media is a leading business-to-business media company serving the professional lawn and landscape, tree care, light construction, forestry and agricultural industries.

What evolved into Moose River Media started in 1987 as a partnership between two friends. Headquartered in the beautiful hills of northeastern Vermont, Moose River was founded and remains today in St. Johnsbury (www.discoverstj.com). By 1998 we were ready to grow the company to the next level and sold what was then called Moose River Publishing to a Boston-based venture capital company. After several successful years of growth, we were acquired in 2005 by Topspin Partners (www.topspinlbo.com), a private equity firm located in Long Island, N.Y.

Today, as Moose River Media, we offer a variety of media solutions to the industries that we serve; print and digital magazines, high-traffic electronic media, custom communications, proprietary research and much more. Our magazine brands include Turf, Superintendent, Landscape & Hardscape Construction, Tree Services, SportsField Management, Forest Products Equipment, Growing and Farming . We also publish the Moose River Media Sourcebook , an annual directory of products that covers all of the industries that we serve.

Moose River Media also offers several online communities: PlowSite.com , for the snow and ice industry; SuperintendentSite.com , for the professional golf course superintendent; LHCSite.com , serving light construction, hardscape and landscape design and build professionals; and the largest community and most visited Web site in the Green Industry, LawnSite.com .

We're honored to be one of our region's largest employers and equally proud of our experienced and well-tenured staff. In fact, our employees average nearly seven years of service to the company.

With numerous launches and acquisitions in the planning stages, we're excited about our future and look forward to serving the green industry for many years to come!

Executive Management

Korry Stagnito — Chief Executive Officer
A 20-year business-to-business media veteran, Mr. Stagnito became chief executive officer of Moose River Media in 2007. Prior to that, he was co-founder and president of Deerfield, Ill.-based Stagnito Communications, a media company serving the food, beverage and packaging industries. Mr. Stagnito graduated from the University of Rhode Island, Kingston, R.I., with a bachelor's in Journalism.

Elizabeth Brown — Vice President/Chief Financial Officer
Ms. Brown has been with Moose River Media since 1978. Ms. Brown oversees the finance and management information systems within the company. She is responsible for the implementation of Moose River's accounting systems and control procedures. Through the years, she has held various positions of increasing responsibility within the organization, including office manager, associate publisher and chief financial officer.

Sharon Ferland — Vice President of Administration
Ms. Ferland joined Moose River Media in June 2000. She is responsible for the human relations, information systems and accounts receivable and payable functions at the company. Previously, she was employed at Vermont Mutual, an insurance company, for 10 years, where her position was liaison for accounting and information technology. Ms. Ferland earned associate degrees from Johnson & Wales University and Champlain College.

Sue Ravenscraft — Vice President of Audience Development and Inside Sales
Mrs. Ravenscraft is well known in the business-to-business media industry for her work in audience development. She is currently the president of the Midwest Circulation Association.  Previously, she was the founder and president of RS Media Service LLC., an independent company that focused on audience development, integrated data base management and periodicals distribution.  Mrs. Ravenscraft has held numerous senior-level positions at b-to-b media companies throughout her 25-year career.

Jeff Plaster – Publisher, Turf magazine
Mr. Plaster has enjoyed a successful 25-year career in publishing and sales management serving a variety of industries in both business-to-business and consumer media.  For the past 10 years, he was publisher of a b-to-b food industry publication and also served on numerous committees and boards.  Mr. Plaster earned a degree in Recreation and Parks Administration from Western Illinois University.

Sean Adams - Vice President, Online Communities
Mr. Adams brings a unique combination of expertise to Moose River Media with nearly 20 years experience in the lawn care and landscaping industry as a business owner and consultant, as well as over 10 years experience in the social media industry as the owner and developer of the most widely known green industry social platforms. In 2006 Mr. Adams sold LawnSite.com and PlowSite.com to Moose River Media, and has been the Vice President of Online Communities since. Mr. Adams graduated from Duquesne University with a bachelor's in English and bachelor's in Psychology.